Google My Business :- This is the free service of Google till now, which provides business profile for any company on its search engine.
Any search engine needs relevant information about any business to list it as per the local search and intended
keywords. Google my business is the tool used by the Google to collect the data it needs for indexing any business
locally. After verifying the authenticity of the data, google could possibly rank your business in google local
search and local park. For optimizing business on Google My Business platform we need to have an account or
Profile on it first and same shall be verified by google, also genuine and relevant reviews posted by the clients
after attending the services at the local business place puts a topping on the content. One thing to be kept in mind
is that there should not be any fake 5 Star*** reviews because google algorithm could block your listing with
address permanently and will never open it for further use. Google My business is one of the many ways of
“CITATION” of any business.
What is Citation?
Citation of any business or organisation is its online impression in the form of a structured details as NAMWP (Name, Address, Mobile,
Website/URL, Postal Code) appears together on any business directory of business listing websites. This technique of citation of any
business gives an impetus to the online presence of any business locally. The citation or the identity of complete business should be
upto date and correctly mentioned otherwise it may backfire in quest for getting better Local SEO.